About Us 

Here at Well Advised, we want people eligible for Medicare to make confident decisions about their healthcare and its costs. We are a healthcare technology company that helps Medicare consumers find optimal health coverage and clinical care through our artificial intelligence platform.

The Well Advised team includes leading scientists in artificial intelligence (AI), as well as experts in health care, insurance, and health informatics from Kaiser, Epic Systems, HCA, and Blue Cross Blue Shield. The service we’ve created is powered by an AI engine built by the only team to pass the Turing Test, a renowned benchmark in conversational AI.

Well Advised launched its technology platform and brokerage in 2019 and is now commercially licensed and available in all 50 states. We have secured agreements with UCSF Health, Olive AI, DispatchHealth and the hospital associations of California, Arizona, and Colorado, giving us direct access to over seven million Medicare consumers.

Well Advised partners with physician practices, health systems, and other organizations to give their patients a free, unbiased, and confidential tool they can use to get the coverage and care they need. And healthcare providers benefit by lowering bad debt, increasing revenue, and improving patient satisfaction.

Meet Our Team

Allen Billings – Chief Executive Officer and co-founder

Allen’s passion for designing and launching innovative products, business models, and customer experiences inspired him to address the confusion and inefficiency in the Medicare market. His leadership experience includes creating startups, building product and design teams, and coaching individuals in both professional and academic settings. Through his relentless energy and quest for better solutions, he is a credited inventor on nine patents.

Allen earned his master’s degree in electrical engineering from the University of Utah and his MBA from Cornell University.

Robert JC Morris – Chief Medical Officer and co-founder

Robert has had an extensive and international career in public health and healthcare systems culminating in the co-founding of Well Advised as part of WSC Technology Inc. His focus has been on finding data driven solutions to the complexities and inefficiencies of healthcare for patients and providers.

Robert's experience includes senior hospital management in the US and UK, an executive role in Kaiser's enterprise architecture, as well as public health and family practice in London. Robert qualified in medicine at St. Thomas' Hospital Medical School and his public health training is from the London School of Hygiene and Tropical Medicine

John Denning – Chief Technology Officer and co-founder

John has spent two decades improving performance and safety in health care. He leads teams that design, develop, and deploy software that is consistently ranked as the best across their categories. He is also part of the small team that was first-ever to pass the iconic Turing Test. Prior to his work with Well Advised, John developed systems for Kaiser, Blue Cross Blue Shield, and Epic Systems. He earned his master of health administration (MHA) degree from Cornell University.

Mimi Roberson – Chief Operations Officer

Mimi brings a wealth of knowledge about the healthcare industry to Well Advised. She has 22 years of experience in healthcare administration as president and chief executive officer of major health systems. She excels at strategic planning and presentation, service line development and execution, operations management, contracting, and legislation. Mimi has also played essential roles in developing hospitals, engaging and leading civic and non-profit boards, establishing physician relationships, recruiting, and overseeing dozens of physician practices.

Mimi earned her Juris Doctor degree from Louisiana State University.

Sara Chokshi – Director of Research, HITLAB

Sara is a health services delivery researcher and digital health strategist with extensive experience creating and implementing innovative, evidence-based digital health products. In this effort she has collaborated with academic research groups, digital health startups, operational units within health systems, hospital system information technology groups, multidisciplinary innovation teams, and patient and family advisory groups. 

As an expert in design thinking and user-centered digital design in healthcare, Sara has published and presented widely on digital innovation in healthcare delivery: patient-reported outcomes, remote patient monitoring, behavioral economics, patient- and family-centered care, user-centered design, user research methods, digital health and academic medicine innovation.

Sara is currently the director of research at HITLAB, a healthcare information technology research and innovation lab in New York City. She was formerly on the faculty of NYU Langone’s Center for Healthcare Innovation and Delivery Science. Sara is an alumnus of Columbia University’s Mailman School of Public Health, where she received her doctoral degree in sociomedical sciences.